Privacy Policy
1. Introduction
This Privacy Policy explains in detail how iBreed (“we,” “our,” “us”) collects, processes, stores, transfers, and protects personal information of users accessing or using any of its platforms (collectively, the “Platforms”). For the purposes of this Privacy Policy, “Platforms” refers to the website(s) operated by iBreed, including but not limited to https://technobreeding.com (the “Site”), any downloadable mobile applications (each an “App,” collectively, the “Apps”), and any associated documentation, software, images, graphics, audio, video, animations, interactive features, AI tools, pet profiles, and all other materials or content accessible through the Platforms (“Platform Content”). This Privacy Policy is designed to comply with the European Union General Data Protection Regulation (GDPR), Italian Data Protection Code, United States privacy regulations including but not limited to the Children’s Online Privacy Protection Act (COPPA) and California Consumer Privacy Act (CCPA), and other applicable laws worldwide. By accessing or using the Platforms, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must immediately discontinue use of the Platforms.
2. About Us
iBreed is owned and operated by Technobreeding, a company incorporated in Italy, with a registered office at Corso Peschiera 237, Turin, Italy. Our company may be contacted for any privacy-related inquiries at info@www.technobreeding.com. iBreed is responsible for the processing of personal information collected through the Platforms in accordance with applicable laws and regulations, and may act both as controller and processor depending on the nature of the services provided.
3. Information We Collect
iBreed may collect various categories of information, which may include, without limitation, information you voluntarily provide, information generated during your use of the Platforms, and information collected automatically through your device. When you create an account on iBreed, we may ask you to provide certain information, including your username (nickname), email address, age range, password, and any other details necessary to create and maintain your account. This information is used solely to manage your account, enable login, and personalize your experience within the app. We do not use this information for marketing purposes, nor do we share it with third parties, except where required by law or as necessary to maintain the account functionality. When you enter information about your animals on iBreed, including species, age, health records, reproductive data, behavior, and environmental parameters, we collect and store this data to provide you with a complete and functional account experience. We may also analyze this information in aggregate or anonymized form to enhance the services offered by iBreed, improve platform features, develop and refine AI-powered tools, and generate insights for research purposes. In some cases, anonymized and aggregated animal data may be shared with carefully selected third parties, including research partners or service providers, strictly for the purposes described above. This sharing does not allow the identification of any individual user or their animals and is intended solely to advance scientific understanding, improve predictive models, and enhance the overall functionality of our platform. By using iBreed, you acknowledge and consent to the collection, storage, analysis, and anonymized sharing of animal data for these purposes. Communication data includes the content and metadata of any correspondence or inquiries you send to us, including via email, chat, or customer support tools. Device and usage information may include your IP address, geographic location, browser type, operating system, device identifiers, referral sources, navigation paths, crash reports, and analytics data regarding the duration and frequency of visits. When you interact with AI features within the Platforms, including AI assistants, the content of your interactions, questions asked, and responses received may be collected, temporarily stored, and pseudonymized or anonymized for internal review, troubleshooting, product development, and to enhance the functionality and accuracy of AI models. Content generated by you within community features, including posts, comments, reactions, images, and videos, as well as related interaction metadata, may be collected and moderated in order to maintain compliance with community guidelines and to facilitate safe interactions. We may also receive information from third-party services, analytics providers, or marketing partners used in connection with the operation of the Platforms. You should ensure that any personal information you provide about third parties has been disclosed to them in accordance with this Privacy Policy and with their consent for processing. Technobreeding uses cookies and similar technologies on its website to enhance user experience and collect analytics data. We use Google Analytics to understand how visitors interact with our site. Cookies may include: Essential cookies: required for basic website functionality. Analytics cookies: used to track site usage and performance. Optional cookies: may include functional or marketing-related tracking. Upon visiting the website, users are presented with a cookie consent banner. You can accept or reject cookies at any time. Google Analytics collects anonymized information such as pages visited, session duration, device type, and geographic location. For more information on Google Analytics privacy practices, please visit: https://policies.google.com/privacy.
4. How We Use Your Information
iBreed uses personal information to operate, maintain, and provide the Platforms, to manage accounts, to provide customer support, and to facilitate the creation, management, and secure storage of profiles for both users and their pets or animals. Personal information may be used to send communications, including email notifications, newsletters, and promotional messages, provided that consent has been obtained where legally required. Such communications may include information about new features, services, and updates, or offers from iBreed and selected third-party partners. Information collected through AI interactions may be used to improve model performance, troubleshoot errors, optimize features, and ensure a high-quality user experience. Information collected through community features may be used to monitor and moderate content, maintain a safe and respectful environment, and enforce rules and guidelines. Device and usage information may be analyzed to detect and prevent fraud, secure the Platforms, and improve overall functionality. In addition, aggregated and anonymized statistical data may be shared with third parties for research and analytical purposes; however, such information will never identify individual users. iBreed may also be required to use personal information to comply with applicable laws, regulations, court orders, or requests from government authorities, and to establish, exercise, or defend legal claims.
5. Minors
iBreed Platforms are not intended for independent use by minors. Users under the minimum age required by applicable law should access or use the Platforms only with parental or guardian supervision and consent. In the European Union, minimum age requirements vary by country, with some jurisdictions requiring users to be at least sixteen years old to provide valid consent for processing personal data. In the United States, the minimum age for consent under the Children’s Online Privacy Protection Act (COPPA) is thirteen. Should we become aware that personal data has been collected from a minor without parental consent, iBreed will promptly delete such information. Parents or guardians may contact iBreed at info@www.technobreeding.com to request removal of personal data belonging to their child.
6. Marketing, Advertising, and Third Parties
iBreed will not provide your personal information to third parties for marketing purposes without your explicit consent. Certain identifier data, such as IDFA or Google Advertising ID, may be used solely to measure the performance of advertisements and improve general targeting. When analytics or marketing service providers are used, they may collect and process information in accordance with their respective privacy policies; in such cases, this use will be clearly communicated to you. You have the right to withdraw your consent to any marketing activities at any time. We may also use profiling techniques within the application to personalize your experience, including the presentation of content, services, or in-app advertisements that are relevant to your interests. These profiles are generated using information you provide, in-app activity, and certain device identifiers. iBreed does not sell your personal information to third parties. Any profiling and targeted in-app advertising are used exclusively to improve the application experience and to optimize the relevance of content presented to you.
7. Data Retention, Legal Compliance and Data Hosting
Personal data will only be retained for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as otherwise required by law. AI interaction data, community content, and other temporary data may be anonymized or deleted according to internal retention policies. iBreed may retain data where required to comply with legal obligations, regulatory requirements, or ongoing or prospective legal proceedings, including measures necessary to detect or prevent fraud, protect rights, or exercise legal claims. Data Hosting with Supabase All user and animal-related information is securely hosted and managed through Supabase, our cloud infrastructure and database provider. Supabase acts as a data processor on behalf of iBreed, processing and storing data only in accordance with our instructions and not for its own purposes. Supabase is bound by strict contractual and legal obligations to ensure security and compliance with applicable data protection regulations. For more details, you can review the Supabase Privacy Policy.
8. Security Measures
iBreed employs appropriate technical and organizational measures to protect personal and animal-related data against unauthorized access, alteration, disclosure, or destruction. Data is stored on secure, password-protected servers provided by our hosting partner Supabase, with access limited to authorized personnel only. AI interaction logs, community-generated content, and animal-related records are subject to the same protections. Access rights are managed on a strict need-to-know basis, and staff are bound by confidentiality obligations. Please note that transmission of information over the internet is inherently insecure. While iBreed and its service providers take reasonable precautions to safeguard data, the absolute security of information transmitted electronically cannot be guaranteed. Users are responsible for maintaining the confidentiality of their account credentials, including passwords.
9. Your Rights
Users have the right to request access to the personal data we hold about them, as well as to request correction or deletion of such data. This includes AI interaction history and content submitted within community features. Requests may be submitted to info@www.technobreeding.com and may require verification of identity to ensure the security of user accounts and data. Users also have the right to request that their personal data be provided in a structured, commonly used, and machine-readable format for the purpose of data portability. In addition, users have the right to object to receiving marketing communications and may revoke consent to processing activities at any time. Withdrawal of consent will not affect the lawfulness of data processing carried out prior to its withdrawal.
10. Third-Party Links
The Platforms may contain links to third-party websites or services. iBreed does not control the privacy practices of such third parties and is not responsible for the content or policies of these websites. Users are encouraged to review third-party privacy policies prior to providing personal information.
11. International Transfers
Personal data collected through the Platforms may be transferred to and stored in countries outside the European Economic Area (EEA), the United States, or other jurisdictions. Where such transfers occur, iBreed ensures appropriate safeguards, including Standard Contractual Clauses, binding corporate rules, or other legally recognized mechanisms, to protect personal information in accordance with applicable law.
12. Changes to this Privacy Policy
iBreed reserves the right to amend this Privacy Policy at any time. Updates will be published on the Platforms, and continued use of the Platforms following publication constitutes acceptance of such changes.
13. Contact Information
iBreed is owned and operated by Technobreeding, with a registered office at Corso Peschiera 237, Turin, Italy. Questions, concerns, or requests regarding this Privacy Policy or the processing of personal data may be directed to info@www.technobreeding.com.